strategic planning for a games company
Task 1: Executive summary: The executive summary is the overview of your business, it provides a view on the company’s goals, and vision for the business . As part of the overview there is a vision statement and a mission statement, the mission statement outlines the purpose and values of the business and what the business aims to achieve in the industry they are targeting, in this case It will be the games industry , the vision statement simply outlines the long-term aspirations of your business and the impact that you seek to make. The summary also needs to outline the key objectives , this can include for example a certain number of sales that you want to achieve. You need to provide a brief overview of the type of games that you want to publish, this includes the genre, themes etc of the games. Identifying you target audience is one of the most important parts of an e xecutive summary. Here you outline the main you want to target including the...